University with Potential for Excellence was awarded in 2012 by the University Grants Commission to the University of Mysore in the disciplines of Science and Social Science. In social science, the focus area of study is Media and Social Development- A Case Study of Karnataka.
The project aims to study the different paradigms of media and social development; Analyze the nature, forms, levels, phases and consequences of media intervention in the process of social development; Study the development "deficit" and its implications on social categories; Assess how media intervention can transform the State; Develop new social development indices to greatly disadvantaged groups; Based on the findings of this study, design an alternative Model of Development for Karnataka.
The Project has established Centre for Area Studies. The Centre has started M.Phil in 'Area Studies - Karnataka Studies' for the first time in the state of Karnataka. The Project has established state of art infrastructure in the Department of Studies in Communication and Journalism, University of Mysore to make media education more relevant and meaningful. The Project has ventured into publishing a Quarterly Newsletter, ABHYUDAYA (meaning Development) to create awareness about human development index and social development index among Research scholars and students.
|core committee||Appointment of Project Fellows||Appointment of Technical Staff|
|Prof.N.Usha Rani||Chief Coordinator||Deepa.T.M.||Project Fellow||Sahana||Technical Staff|
|Prof.Y.S.Siddegowda||Coordinator||Kiranbabu P.||Project Fellow||Sanjay||Technical Staff|
|Prof.M.Devaraj||Member||Nandeesha H.K||Project Fellow||Pavithra M.K.||Media Content Assistant|
|Dr.Navitha Thimmaiah||Member||Srinivasa D.||Project Fellow|
|Prof.M.Chandrashekar||Member||Punith Kumar L.M||Project Fellow|
|Prof.Muzzafar H.Assadi||Coordinator||Gayathri. R||Project Fellow|
|Prof.Krishne Gowda||Member||Mahamad Musstaf P.S.||Project Fellow|
|Prof.M.Indira||Member||Shivaprasad B.M.||Project Fellow|
|Dr.Ramesh||Member||Vagdevi H.S.||Project Fellow|
|Dr.Nanjunda||Member||Venugopala Gowda M.K.||Project Fellow|